Nobleza Gaucha is one of the most popular brands in Argentina and is part of the Molinos Rio de la Plata S.A. group It was founded in 1902 and it is one of the most important companies in the food industry in South America. Grown and processed in the state of Misiones, in Molinos Rio de la Plata's own plantations, this popular brand is aged for 18 months. This aging process gives this popular yerba consistent smooth flavor. Traditional mate drinkers prefer this Argentine brand over the more mellow and flavored yerba mates available today. If you like your yerba mate with and earthy flavor and a smoth after taste, Nobleza Gaucha yerba mate is for you. We highly recommend it!! It is available in 1kg and 500g packs.